SHIFT: The Art of Innovation

https://gyazo.com/5fe8d6ed342519377d72e8bc0e726d67

I think the "continuous/discontinuous" metaphor is broken, but... well, if we ignore the inconsistent language, it's "There are other ways to change than JUMP. A book about that"?

https://gyazo.com/a9ca6f1abcc03fb52368408880a03f83

The biggest key to SHIFT is "reshaping cognition.

Internal marketing (internal marketing) is necessary before marketing in the market (external marketing)

This book is a methodology for innovation, not for individuals or ventures, but for companies with existing businesses that are profitable.

Assuming the scale at which internal marketing is needed and the existence of bias due to existing business.

https://gyazo.com/e2e05033fce7d660bb382c201185564a

Talk about reducing uncertainty and convincing management.

Preface Preface to the Publication "The Strongest Theory of Japanese Innovation

Part 1: Anyone Can Innovate

2nd SHIFT area concept

Part 3: Destroying Bias

Visualizing Bias

Breaking the Pattern of Bias

forced conception

Part 4: Forcing Ideas from the Essence of the Problem

Examples of stadiums

No. 5: Don't use the market as a testing ground

internal marketing

Separate prototypes reduce costs

Part 6: How to Make Decisions in the Face of Uncertainty

Detailed examples of [beta100

How to Speak to Establish Consensus

passion

Conclusion first.

Install agreement at the top of the stairs.

Part 7: Improving the Quality of Strategic Decision-Making

The quality of the outcome of a decision is not the same as the quality of the decision.

Part 8: How to capture the hearts and minds of users

Three approaches

Sniper type: common patterns

Hunter type: shoots multiple bullets

Fisherman type

Design, Function, Story

Product, Experience, Package

Designed to connect all 3x3's into one story

How to get the first 100 people

Questionable free distribution and advertising.

Dilutes the value you want to provide, removes important features, or is not recommended

The same value and experience should be provided to the first 100 people and the 100,000 people who come after them.

Especially with software, we tend to provide it free of charge.

Part 9: Who, what and how to work with

Coleman Fire Alarm Case Study

Example of wine in a can

Part 10 Pricing is viewed as a dynamic process

Recognized value and recognized price

11th Spending resources on phases with high degree of freedom

Vol. 12 The quality of discussion is only enhanced when individuals think it through.

More about [Shuji Hamaguchi's Collaboration Experiment

No. 13 If those who learn do not surpass those who teach, there is no point.

Vol. 14 Overcoming Uncertainty Logically - Q&A on SHIFT

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